Don’t make things too comfortable!

Uncertainty drives your people toward successful outcomes.

To take advantage of uncertain circumstance, you need to make people feel comfortable and safe.  This comfort leads them on a pathway to innovation.  It is a pathway that creates incredible experience for the customer.   These experiences are a product of working within a paradigm of uncertainty.   It is the uncertainty that brings about the creativity!

Today we live in an age where information has been democratised – there is so much information freely available to us today!  How do we then attract the attention of our audience when our audience is confronted with so much information?  The answer is to create innovative experiences that delight and entice the audience.  So a little bit of uncertainty certainly does have an up side!

Stop selling products!   Stop selling services!   Start selling a unique and innovative experience to your audience.