While your competitors are busy being a mirror image of each other, get busy moving your organisation and brand into the digital arena.
It takes great leadership and courage to step into something new and different. However, business as we once knew it is dead. The engagement with the customer has changed. Don’t simply view the customer as a transaction. That’s how we treated them yesterday and the day before that. Now the customer wants to truly connect with your brand. They want to be part of the conversation.
Take steps to use your customers’ digital connectivity to build stronger awareness around the meaning of your brand. Let them empower your brand; let them influence your brand; let them share your brand.
But remember . . . it is not all about the brand. Today, more than anything, customers want a relationship with the brand and the people that sit behind the brand. The brand opens the door, however, people seal the deal. Your brand capital and its ‘ultimate moment of truth’ sits in between your employees and your customers. If this relationship is celebrated, then customers and your employees will become your greatest advocates.
Be brave, be courageous and empower your organisation, your people and your brand today with your social play.